For the last decade, many Apple employees working on the company’s secretive car project, internally code-named Titan, had a less flattering name for it: the Titanic disaster.
Throughout its existence, the car effort was scrapped and rebooted several times, shedding hundreds of workers along the way.
As a result of dueling views among leaders about what an Apple car should be, it began as an electric vehicle that would compete against Tesla and morphed into a self-driving car to rival Google’s Waymo.
The car project’s demise was a testament to the way Apple has struggled to develop new products in the years since Steve Jobs’s death in 2011.
But it festered and ultimately fizzled in large part because developing the software and algorithms for a car with autonomous driving features proved too difficult.
Persons:
Google’s Waymo, Apple, Steve Jobs’s
Organizations:
Apple, Tesla